Meritus Brand Image

Meritus is a multi-dimensional motorsport services company with a winning culture of race-engineering success in Europe, Asia Pacific and the Middle East.

Our team motto is ‘Creating International Motorsport Heros’ by supporting and training young drivers to achieve their dreams in the high-tech business of international motorsport.

In keeping with our team brand Meritus, from the Latin meritum meaning ‘to obtain a lot,’ our objective is to provide our advertising-partners with the excellence and resources they require in order to generate a ten-fold return on their advertising investment. The team’s culture ‘Winning is Business’ comes from the Chinese translation of our word-brand Meritus. “Wan Li Da (万 里 达), means Winning comes First - even if the effort takes 100,000 miles”.

Meritus has proven that success does indeed flow from consistent hard work, dedication, professionalism, technological leadership and, above all, the culture and development of talent.

Wan Li Da (万 里 达), means Winning comes First - even if the effort takes 100,000 miles

We are proud of all our drivers and the Meritus hall of fame includes our F1 heros. In a team sport where only one person collects the award, the brand Merit-us also gives recognition to our sponsors, our engineering staff and our winning dynamics.

When Meritus is included with the sponsor brand it has the effect of enhancing and adding merit to the team-brand. Merit is indeed at the core of Meritus, and the team’s red color scheme reflects the warmth, the passion, the efficiency, the culture and dedication that flows through the heart of the team. Anthropologists have proven that wearing the color red provides an unfair sporting advantage!

History of Winning

Winning is our business and over the past 20 years the Meritus corporation prides itself on the professionalism it has brought to the sport. Together with our Sponsors we have invested millions of dollars to ensure that the team provides the winning combination to merit all involved:

For our Drivers:
It provides confidence in their racing car, engineering and the development of their race craft and brand image.
For our Engineers:
It means providing them with the best in equipment and backup, combined with job satisfaction and pride in the team’s winning results.
For our Sponsors:
It provides a positive platform for the development of their products and services. In addition the sponsor is also provided with an activation programme to develop their B2B and B2C clients as well as a live case study for their brand promotions.

10 Years in Asian Motorsport winning 23 Titles

Meritus is celebrating ten years in Asian motorsport and are the winners of 23 motorsport titles, including the following:

2006
Winner of 3 Motorsport titles; total 23

  • 1st: Formula BMW Asia Team champions
  • 1st: Formula BMW Asia Driver Champions
  • 1st: Formula BMW Asia Rookie Champions
2005
Winner of 3 Motorsport titles; total 20

  • 1st: Formula BMW Asia Team champions
  • 1st: Formula BMW Asia Rookie Champions
  • 1st: Formula Toyota New Zealand Grand Prix
2004
Winner of 3 Motorsport titles; total 17

  • 1st in Formula BMW Asia driver championship
    (12wins from 14 starts)
  • 1st in Formula BMW Asia team championship
  • 1st in Formula BMW Asia Rookie championship
2003
Winner of 3 Motorsport titles
Total number of title wins : 14

  • 1st in Formula BMW Asia driver championship
    (10wins from 14 starts)
  • 1st in Formula BMW Asia team championship
  • 2nd Formula Renault race at the Macau GP
  • 1st Malaysian 12 hour GT3 race
2002
Winner of 1 Motorsport titles
Total number of title wins : 11

  • 3rd in AF2000 driver championship
  • 1st in Formula Renault race at the Macau GP
  • Won pole position in AF2000 at the Macau GP
2001
  • 3rd in AF2000 driver championship
2000
Winner of 2 Motorsport titles
Total number of title wins : 10

  • 1st in AF2000 driver championship
  • 1st in AF2000 team championship
1999
Winner of 3 Motorsport titles
Total number of title wins : 8

  • 1st in AF2000 driver championship
  • 1st in AF2000 team championship
  • 1st in AF2000 race at Macau GP
1998
Winner of 1 Motorsport titles
Total number of title wins : 5

  • 2nd in AF2000 driver championship
  • 1st in AF2000 team Championship
1997
Winner of 2 Motorsport titles
Total number of title wins : 4

  • 1st in AF2000 driver championship
  • 1st in AF2000 team championship<
1996
Winner of 2 Motorsport titles
Total number of title wins : 2

  • 1st in AF2000 driver championship
  • 1st in AF2000 team championship