Meritus operated championship-winning motor racing teams in Europe from the early 90’s and expanded their winning formula to Asia and the Middle East in 1995. Specializing in motorsport team management and driver development, we match our young talented national drivers with the exposure requirements of worldwide corporations.

Meritus has been instrumental in developing professional motorsport awareness programmes in Asia and the Middle East.

Meritus introduced a turnkey motor racing services package for the 2003 season in order to meet the requirements of corporations wishing to develop their brands through the creation of positive motorsport results. These services also include programmes to educate the drivers in the development of their own personal brand image. Meritus works together with our sponsorship partners to develop sponsor activation programmes to insure that the sponsors B2B and B2C clients are fully aware of the sponsor’s activities.

Together with our sponsorship partners, Meritus has been instrumental in developing professional motorsport awareness programmes in Asia and the Middle East. We have assisted in the career development of previously unknown racing stars such as Narain Karthikeyan and Takuma Sato. Setting new standards in motorsport presentation and preparation, the team utilizes advanced motorsport technology and unrivaled professionalism from European motorsport coaches and engineers.

Innovative advertising through the medium of motorsport creates inspirational perceptions for our sponsor's products and services. Being a leading edge technology sports company, corporations supporting Meritus will benefit from the professional and dynamic image associated with the team results.

Monarch, our Chinese sponsor, and leader in market sales of high-end autolubes in China, invested over US$20million in an advertising campaign on the Chinese TV channel CCTV1 to promote the fact that their products were used by Meritus to win 12 out of 14 races by our Chinese Champion, Marchy Lee Ying Kin, during the 2004 season.

The Formula :

• Meritus’ winning results create a positive PR image for our sponsors
• Meritus is PR-driven and client-focused
• Meritus’ success creates international motorsport heroes
• Meritus matches national racing stars with sponsor's PR requirements
• Meritus develops new standards in motorsport presentation and preparation
• Meritus employs and trains professional motivated staff
• Meritus are professionals in team sport management
• Meritus’ activation programmes create positive sponsor images and brand perceptions

Meritus is in the motor racing business to win races, with the two-fold objective of ‘creating international motorsport heros’ and generating winning sales for our sponsors' products and services. With our cars controlling the front end of the grid and our drivers on the podium at each event, we are able to offer very attractive visibility and positive results for our sponsors' brand names. Our activities both on and off the track provide our corporate partners with measurable benefits and feedback.

Meritus intends to augment the attractiveness of motorsport for sponsors through the team's involvement in the regional championships, gaining a higher level of public interest in regional motorsport. Specifically the team will achieve this by its efforts in:

• Winning Races and Championships for our sponsors and drivers
• Identifying, attracting, training and winning with local racing stars
• Selecting and retraining locate team members to the highest caliber
• Increasing our team's overall professionalism and attractiveness for the sponsors benefits
• Maximizing media coverage and public visibility for sponsors
• Reinforcing relationships and cooperation with international media
• Offering our sponsors access to the team's services and technology
• Providing unrivalled exposure value for sponsors' investment