Sponsorship Motivates

Meritus offers numerous sponsorship programmes to match the exposure requirements and budgets of individual corporations. Our commercial sponsorship programmes can be activated by companies who wish to use the image of the team and the drivers’ race results to promote their products, services and corporate image.

While different packages guide potential sponsors through what Meritus can provide, all our sponsorship services are tailored to individual investors' requirements. We are pleased to discuss and develop a package that meets your corporate needs.

Meritus can provide a client care manager to work directly with a sponsor’s marketing and PR department to develop a sponsor activation programme to ensure that the sponsor earn the maximum benefits from their motorsport investment with Meritus.

Motorsport advertising offers a unique opportunity for sponsors to get across their advertising message in the fastest growing automotive region in the world, through the fastest sport in the world. An association with Meritus provides a lifestyle link through which persuasive and impactful communication can be targeted to a specific consumer audience.

Through the Meritus and AFOS Asian TV partnerships the sponsor can achieve his marketing objectives of brand exposure and positioning, consumer promotions, trade and staff incentives and corporate entertainment.

Glamorous corporate hospitality at race venues throughout Asia will allow business relationships to develop in a relaxed and friendly environment. Corporate guests get the chance to be part of a team, mixing with the racers and support crews - this 'hands-on' involvement is an experience unmatched in any other sport. Such encounters result in positive brand association. Corporations wishing to utilize motorsport advertising are offered the following regional opportunities:

The Benefits in Brief

Regional communication Programme Sponsors Activation Programme
Inter-business Communication Brand visibility
Internal Corporate communication 8-Month Media Campaign
Team and Driver Image rights Excellent Television Coverage
5-Star Corporate Entertainment Substantial Media Reporting