Meritus offers almost unlimited opportunities for corporations to work with leading teams and drivers, without any doubt of the return on their investment. Major corporations worldwide invest in motorsport in the knowledge that sponsorship of the world's leading technology sport equals sales for their products and services. Success on the track enhances product perception, adding value and reinforcing 'above the line' advertising. The team's podium finishes will inspire staff and win sales for sponsors' brands. Spectators and media identify and support national racers. They will follow their progress and acknowledge their sponsors support.

Southeast Asia already hosts two World Championship F1 Grand Prix events with rumors of additional F1GP events in the near future. Malaysia set new standards in F1GP circuit design at Sepang near Kuala Lumpur in 1999. The Shanghai Government has invested over US$200million in the construction of the world’s largest F1GP circuit and hosted their first F1GP in 2004.

Sponsorship of Meritus offers:

The event, the race, the team performance, the drivers’ performance, the hospitality and the quality of the motorsport experience that your VIP’s enjoy are all important to the success of the sponsorship.

However what is even more important is the pre- and post-event performance and the implementation of the activation programme, as the success of the sponsorship is gauged on the results.

Part of the sponsorship process is to record the experience of event and to ensure that the race team and the activation team adhere to the ‘sponsor’s brand strategy’ and learn and improve on the process of maximising the value for the brand.

Meritus works with the sponsor to ensure a successful programme; keys to its success are the following:

• Define roles of all involved and communicate to all company departments
• Develop the activation plan
• Plan the implementation of activation plan
• Make the sponsorship work

Exciting sponsorship, media coverage, the motorsport experience and memorable hospitality provide a long lasting impact for your clients, that picture of your guest in his race suit on the office and kitchen walls are all part of the brand value for the sponsor.

It is however equally important to use the sponsorship as a ‘live case study’ for the sponsor’s brand by seamlessly integrating the sponsor’s product into the everyday life of the team and drivers and by showing how the sponsor positively impacts upon the operation and success of a ‘winning team’ can genuinely influence the purchase behavior of a customer.

Sponsorships are mostly designed to target the consumer but can equally tell your story to influential channels, this could be done by giving example of your live case studies to the business press or using non-related media such as sending the Meritus magazine ‘TrackRecord’ to your key clients.

The sponsor will be licensed to use the team and drivers image rights of all the sponsored components for the licensed period of the Agreement. Such rights include the use of studio photography, on-track action shots, driver and team portraits, team results, and the use of the team’s name and logo as well as the entrant’s name and logo.

The sponsor’s brand has exclusive category rights for the period of the agreement. As the Golden Title sponsor, the sponsor has the right to dictate the graphic and colour scheme.