MERITUS : Motorsport Motivates

Motorsport unites man and machine. It motivates drivers to compete to the very limits of their ability. It motivates corporations to improve their products, it motivates staff to sell and motivates customers to buy.

MERITUS : Exposure Excites

Exposure satisfies the corporate thirst for brand visibility. The excitement of the motor racing environment inspires more passion, more support, more exposure than any other sport in the world.

MERITUS : Results Reward

Rewarding results in the corporate environment are crucial to success. Corporate entertainment can also be used to foster the sort of relationships that ensure results in their own right. The glamorous yet informal world of motorsport brings people of different cultures together with a common goal: the pursuit of success.

MERITUS : Innovation Inspires

Innovation is the only way to improve performance and stay ahead of the pack. This is as true in motor racing as it is in the corporate world. The desire to excel on the track inspires teams to greater lateral thinking, innovation and experimentation. The innovations developed at Meritus, especially in its working practices, are of direct relevance to the corporate work place.

MERITUS : Technology Transforms

Technology is the partner of innovation. When correctly applied, technology transforms both organizations and racing teams, elevating them to achieve their full potential.

MERITUS : Uniqueness Unifies

Uniqueness is what provides a sense of camaraderie, belonging and performance. This pride and passion flows through not only our own staff and drivers but also those companies closely associated with us, and their clients.

MERITUS : Sponsorship Sells

Sponsorship offers almost unlimited opportunities for corporations to work with leading teams and there is no doubt of the return on their investment.

In keeping with our team name Meritus, from the Latin meritum, meaning ‘to obtain a lot’ our objective is to provide our sponsors with the excellence they deserve. This means winning at all costs; in fact the Chinese translation of Meritus, wan li da ( 万里达 ), means: to win even if you have to travel 100,000 miles.

Excellence in motorsport generates positive exposure for our sponsorship partners through the team’s relationship with the international media, and in particular the team’s partnerships with international television networks.

When the brand Meritus in included in the sponsor’s team title, it has the effect of enhancing and adding merit to the title. Merit is indeed at the heart of Meritus, and the team’s red colour scheme reflects the warmth, the passion, the efficiency and dedication that flows through the heart of the team. Scientists and anthropologists have proven that wearing the colour red gives an unfair advantage to sportsmen! *

Meritus sponsorship provides a unique opportunity for your brand to be part of the exciting world of motor racing, which is experiencing massive growth right now, notably in China and the Middle East. Meritus is the No 1 Formula team in Asia, making us an ideal partner for your communications needs.

2.5 times retention ratio

Advertising research reports have proven that exposure in editorial content is recalled about 2.5 times more easily than standard advertising exposure. This means that a half-page article with a colour photo of a Meritus race car carrying your branding is more effective than a half-page colour advert about your brand.

Target specific lucrative markets

Depending on your implementation, you can use this partnership to target a regional market over the course of our racing season (5 countries over 8 months), or one specific national market by leveraging the nationality of our racing driver(s). Consumers are more receptive to campaigns or stories featuring their national heroes; look at Yao Ming in China as an example.

By using motorsport as a communications channel, your brand will reach a target market that is interested in high performance, reliable products and services that are at the forefront of a competitive field, just as Meritus dominates Asian formula racing. Top global brands have long realised the benefits of sponsoring Formula One teams.

Gain exposure on high-value channels

All our races are broadcast on ESPN Star Sports across Asia, as well as local terrestrial channels (estimated at 12,000+ minutes in Asia alone). Meritus’ internal PR department issues press releases to 200 key media during the course of a race week, gaining the lion’s share of coverage in major newspapers, magazines and websites (see appendix).